Belfast is the capital of Northern Ireland and is the second largest City on the island of Ireland outside of Dublin. The city has a population of 739,000 within its primary catchment area.

Holywood Exchange Retail Park is positioned approximately 3 miles (4.8 km) to the east of Belfast City Centre, at the primary gateway to Belfast Harbour Estate. Holywood Exchange is the dominant retail park in the catchment, providing a significant critical mass of retail warehousing with 150,300 sq. ft (13,963 sq. m) and is accessed directly from the A2 carriageway.

The scheme contains a number of key retailers including Sainsbury’s, B&Q, Decathlon, Next Home, and Harvey Norman. Holywood Exchange is also home to Northern Irelands’ only Ikea store and is therefore a key destination within the wider Belfast and general Northern Ireland retail hierarchy. The area also has a large office sector with a number of major employers having representation.